Content is a new currency

 [Picture from Corine La Font]
At recent webinar Marie Forleo revealed that an estimated 3 billion more people will be online by the year 2020. More than 80% of people will go online to review a product before purchasing it. There are review sites, blogs and forums, to name a few. If your product or service is not online then you are at risk of losing out on potential sales and new customers. 
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It's not necessarily about doing more, it's about being smart. Having a good content in any form and published on the Internet can be worth a lot. It may not be in monetary terms all the time, but it is worth money in the end.
Basically you need to provide some valuable information or entertainment- content- that stops short of a direct sales pitch or call to action. This information can be presented in a variety of media, including news, eNewsletters, articles, white papers, infographics, case studies, how-to's, or Q & A's, games, etc... Share pictures , videos, podcast, e-books, even stories using the main platforms for business like Google+, Yelp, Youtube, Pinterest and Pixable.  You don't need to do them all, begin with couple and grow into the rest. According to a study by the Content Marketing Institute, over 90% of Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers use one or more methods of Content Marketing on a company website. 
So you have to find creative ways for your readers to consume the information. In other words, you need to find out how best to reach or communicate with your target audience. Clearly the intent is to attract an audience to the content. Content is king, as they say. Spend a good deal of time mapping out exactly what you want to say. Content is the foundation of your website or blog becoming successful. If you want people to visit your site there has to be a reason why.
The Millennial Generation (the largest, currently composed of 1.8 billion people) has expectations of media that are often better met by Content Marketing than by intrusive traditional advertising. If you like to read about different business ideas, check this article here: 17 Lessons Learned

Photo: 401K.

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Lana & Jack